Share your photos and videos, and keep up with your friends and interests
Instagram is a simple way to capture and share the world’s moments. Follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. Join the community of over 400 million people and express yourself by sharing photos and videos from your day––whether it’s your morning routine or the trip of a lifetime.
Use Instagram to:
1.Edit and share photos and videos with filters and creative tools to change photo brightness, contrast and saturation, as well as shadows, highlights, perspective and more.
2. Discover photos and videos you might like and follow new accounts in the Explore tab.
3. Send private messages, photos, videos and posts from your feed directly to friends with Instagram Direct.
4.Instantly share photos and videos on Facebook, Twitter, Tumblr and other social networks.
2. Discover photos and videos you might like and follow new accounts in the Explore tab.
3. Send private messages, photos, videos and posts from your feed directly to friends with Instagram Direct.
4.Instantly share photos and videos on Facebook, Twitter, Tumblr and other social networks.
Features:
Color:
If the lens is a bridge into the bolder, simpler glyph, the rainbow is a bridge into the colorful gradient. Color has always been a huge part of Instagram — you see it in the classic app icon, filters, and the community’s photos and videos.
When we started reimagining the rainbow, we looked at more minimal options, but ultimately we needed more warmth and energy to complement the glyph.
When we started reimagining the rainbow, we looked at more minimal options, but ultimately we needed more warmth and energy to complement the glyph.
Glyph:
We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.
The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have.
After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have.
After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
One visual identity:
Our family of apps — Layout, Boomerang, and Hyperlapse — also have a new, unified look. We carried the gradient through each icon, and designed them on the same grid to make the system feel cohesive. We also updated the Layout and Boomerang icons to better represent what the apps help you create — a collection of photos, or a mini video that loops forward and backward.
New UI
Around the same time we started rethinking the icon, we began iterating on the UI, working to create something simple and clean so that people’s posts are the focus in the app.
While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.
While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.
As we reduced color and noise in the UI, we saw interaction patterns that no longer felt native on iOS and Android devices. By paring down the new interactions and using standard iOS and Android components, fonts, and patterns, people will be navigating familiar terrain. We also redesigned our icons in a way that feels at home on Android and iOS.
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